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The New Arch Design

By the time when we launched the second collection – Tear of Freya – we sensed that we had also gradually moved further in our thinking of “how to make Norse Mythology more accessible and compelling – through jewellery design”. Our aim and mission are to reach out with a clean and minimalistic relation to the Nordic Mythology. To take the ornamental original pieces and “enhance them” to get that brushed off tonality across. To get more people – a broader audience – to also be fascinated by the captivating stories of the Edda, -the old Norse Mythology poems-, and the tales from Aasgard and Midgard.

Back to Tear of Freya. With that sensibility of designing, we also believed there should be a new approach to re-design the old collection Hammer of Thor, one step towards the same language. So we started to develop the new hammer, with a much more “enhanced” tonality, higher and wider also, but the “roundedness” was fundamental – because that aligns more with Freya’s Tears.

Over time, we finally designed the perfect hammer, with the right weight, proportions, and look. We have forged two editions, both made from up-cycled Sterling Silver 935, one in sleek polished silver, and one which has been oxidised to give it that black raw unfinished style.

We are happy to say – we crafted it – the whole team, the foundry, and the gold/silversmiths are ecstatic about the outcome. Now – here it comes to you – named “Arch” – in the meaning of “accomplished”.

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